Notes from an AI-native studio.
Your AI agent doesn't know when to stop.
A client recently got a $2,500 surprise bill from a single tool his AI was using. Half a million calls in a month, most of them asking the same questions over and over. Here's what actually went wrong, and the four guardrails that turn an expensive habit into a predictable line item.
Context is the bottleneck, not the model.
Almost every business I audit has the same problem. It isn't capability. It isn't tooling. It's that the AI doesn't know how the business actually thinks.
I charge less than agencies — on purpose.
Pricing in this industry is mostly a function of labor cost. I removed most of the labor, so I removed most of the cost. Here's why I pass the savings on.
What “AI image and video at scale” actually means.
There's a gap between the demo and the production-grade workflow. Here's how I close it, and what I tell clients to expect.
Field notes, occasionally. No spam, ever.
The occasional plain-language note on what's actually working with AI for small businesses. Want on the list? Reach out and I'll add you.